TV ad cap removed in India: advertisers gained more than broadcasters
India scrapped the 12-minute TV ad cap in a year when ad volumes fell 7% and BARC ratings are suspended. That combination hands leverage to media buyers.
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AI & Technology ·
AI shopping agents convert 60% better. Most brands are invisible
AI referral traffic converts 60% better than everything else. The number is real and misleading at the same time. Here is what to fix, and what to ignore.
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Last-click attribution is lying to you. Here is what to use instead
Most brands are still crediting the last ad their customer clicked for every sale. That model ignores almost everything that actually drove the purchase. Here is the honest picture.
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Third-party cookies are effectively dead. Here is what actually replaced them
Google never formally killed the cookie, but it no longer really works. The industry spent four years preparing for the end. Here is what actually emerged on the other side.
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Why your Meta ads are getting more expensive and what to do about it
Meta CPMs have been quietly rising for two years. More competition, smarter bidding, and the death of granular targeting are all pushing costs up. Here is what is driving it and how to fight back.
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Amazon now makes $65 billion a year from advertising. Here is why that matters
Amazon has quietly become the third-largest advertising platform in the world. Its advantage over Google and Meta is simple: it knows what people actually buy, not just what they search for.
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Everyone said email was dead. It turned out to be the most resilient channel in marketing
Social algorithms change. Platforms get banned. Ad costs go up. The newsletter, an unglamorous technology from 1990, keeps working. Here is why brands are finally taking it seriously.
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