Latest news, campaigns, and strategic insights from the world of advertising.
Performance Max puts Google's AI in charge of your entire ad budget across every Google channel at once. Here is what that actually means for brands — and how to stay in control.
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The open web is drowning in fake, AI-generated "Made for Advertising" sites. Here is how smart brands are changing their buying habits to stop funding bot farms.
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Performance marketing has made brands cheaper to buy and harder to remember. The data on what a decade of ROAS obsession has actually cost is damning.
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Social media now drives 60% of product discovery, overtaking Google. How $317B in social ad spend is reshaping where brands must compete to win.
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Publicis runs 80% of media revenues on AI and is growing. WPP exited the FTSE 100 and is cutting £500M in costs. One bet made in 2019 explains it all.
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Amid growing investor doubts and competition from AI start-ups, Adobe has increased its advertising budget by 30% to position itself as an AI leader.
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The summit, hosted by the Government of India, will feature global leaders like Sundar Pichai and Sam Altman, focusing on inclusive AI growth.
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Sponsored content now appears below responses for free and Go plan users. Paid subscribers remain unaffected.
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