TikTok got banned in the US. Here is where the ad money went
When TikTok went dark in January 2026, brands had to move fast. The winners were obvious. The costs were not.
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Breaking coverage of the latest developments in advertising, marketing, and media. Stay ahead with real-time updates on campaigns, account wins, and industry shifts.
Influencer marketing is growing fast. Nobody knows if it actually works
Brands are pouring billions into influencer deals. 57% of marketers still cannot measure the ROI. That is a very expensive guess.
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LinkedIn algorithm update 2026: why company pages are dead
Organic reach on LinkedIn company pages has collapsed to 1.6%. Here is a breakdown of the 2026 algorithm update and the three specific changes B2B marketers must make to survive.
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The Unseen ₹270 Billion: PMAR 2026 Redefines India Ad Market
India's ad market didn't just grow; it was redefined. Why the shift to ₹1.74 trillion exposes the "unseen economy" of MSMEs and Quick Commerce.
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AI Overviews are destroying click-through rates: Damage report
Organic CTR down 61%. Paid CTR down 68%. Indian news sites lost 25% of Google referrals in one year. The numbers behind the AI Overviews traffic collapse.
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Black box ads: Google and Meta want your budget, not your input
Google AI Max and Meta Advantage+ are pushing advertisers toward full automation. Here is what you lose, who benefits, and how to fight back.
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First-party data strategies for 2026: The marketer's survival playbook
With third-party cookies fading and AI demanding richer signals, 71% of businesses are scrambling to build first-party data infrastructure. Here is the exact playbook.
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ChatGPT ads are live: Early data, CPM rates, and what brands should know
OpenAI's ChatGPT advertising launched in February 2026 with $60 CPMs and 1.5x higher conversion rates. Here is what the first month of data reveals for marketers.
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Retail media meets AI: How agentic commerce is disrupting the $69B market
AI chatbots now handle one-quarter of shopping interactions. With agentic commerce poised to bypass retail websites entirely, the $69 billion retail media market faces its biggest test.
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Creator economy ad spend hits $44B: Why CMOs are killing TV budgets for influencers
US creator economy ad spend will reach $43.9 billion in 2026, up 18% year-on-year. Here is why CMOs are shifting budgets from linear TV to creator-driven campaigns.
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India's advertising market to hit ₹1,476 billion: Five trends driving the boom
India is set to enter the world's top ten advertising markets in 2026. From mobile-first campaigns to vernacular marketing, five structural trends are powering the surge.
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Google's ad tech monopoly ruling: What the breakup means for marketers
A US federal judge ruled Google illegally monopolised the ad exchange market. The DOJ wants a forced breakup. Here is what every advertiser and publisher needs to know.
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AI agents are coming for marketing jobs: Who survives in 2026
One-third of CMOs plan marketing headcount cuts as AI agents automate 30-45% of routine tasks. A data-backed look at who is safe and who is not.
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Answer Engine Optimisation (AEO) vs SEO: The zero-click reality
With Google's AI Overviews capturing up to 60% of informational queries, Answer Engine Optimisation (AEO) has become the survival strategy for marketers losing traffic.
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Google AI Mode ads vs ChatGPT ads 2026: Which platform wins for marketers
Google AI Mode reaches 75M daily users with auction-based ads. ChatGPT charges $60 CPM with $200K minimums. A side-by-side comparison for brands.
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AI adoption slower than expected in 2026: Five reasons behind the gap
Only 10% of US firms use AI in production despite $2.52 trillion in global spending. Skill gaps, data issues, and public scepticism explain the lag.
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Israel-Iran war 2026: Khamenei killed, US-Israeli strikes begin, Iran retaliates
Joint US-Israeli strikes under 'Operation Epic Fury' and 'Operation Roaring Lion' began February 28, 2026. Iran's Supreme Leader Khamenei was reportedly killed. Iran retaliated on March 1 with strikes across Israel, Bahrain, Kuwait, Qatar, and the UAE.
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Perplexity Computer release 2026: The shift from search to autonomous AI agents
Moving beyond conversational search, Perplexity introduces 'Computer', a digital worker orchestrating 19 AI models to execute autonomous, end-to-end tasks.
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Google launches shopping ads in AI Mode to scale conversational commerce
Google introduces sponsored product listings within its conversational AI Mode, enabling direct checkouts via the Universal Commerce Protocol and intensifying competition in AI-driven search.
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Anthropic accuses Chinese AI labs of industrial-scale distillation attacks
Anthropic alleges three Chinese AI companies executed massive distillation attacks on Claude, sparking industry debate over model security and export controls.
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Perplexity phases out ads to preserve user trust in AI search
Perplexity AI has discontinued its advertising experiments, shifting focus to a subscription model to protect user trust amid growing concerns over AI search bias.
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Anthropic's Claude Code Security: Revolutionizing AI-Driven Vulnerability Scanning in 2026
Anthropic has unveiled Claude Code Security, an AI-powered tool leveraging Claude Opus 4.6 to scan codebases for complex vulnerabilities. Discover how this impacts ad-tech security, marketing efficiency, and the broader cybersecurity ecosystem.
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$2.5 Trillion AI Spending Surge in 2026: What It Means for Global Advertising Ecosystems
Worldwide AI spending is exploding to $2.52 trillion in 2026 — a staggering 44% percent year-over-year increase from 2025 according to Gartner. For marketers and advertisers, this surge reshapes everything from hyper-personalized campaigns to conversational ads.
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Generative Engine Optimisation and agentic AI reshape marketing in 2026
Generative Engine Optimisation (GEO) and agentic AI are pushing brands to optimise for machine recommendations, not just human eyeballs
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US Military Used Anthropic’s Claude AI in Operation to Capture Maduro
Reports indicate the US military utilized Anthropic’s Claude AI in the operation to capture Venezuelan President Nicolás Maduro, defying the company’s strict safety policies.
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